seal those ends. Regular moisturizing is insufficient for some people. Sealing may be necessary to lock in the moisture and keep the ends supple.
The sealing process: Begin by moisturizing the ends of your hair with water (or a water-based moisturizer). Then follow up with an oil (e.g., coconut oil, olive oil, avocado oil) and/or a butter (e.g., shea). That's it! Be sure to seal after every wash as well.